Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Paying for a sponsorship is only half of the marketing equation. Tool companies want craftsmen to try their products. Articles in popular magazines target very specific audiences, and that's exactly what sponsors want. What makes you stand out over other racing drivers. Enjoy hospitality with friends and family, entertain key clients and experience unforgettable track days with Pro driver instruction from some of the best drivers on the motorsport circuits. As a sponsored racer, you have two types of assets, tangible and intangible. I have had over the last few years ran a twin plate clutch at 750 bhp with no issues then we went more power 800+bhp and they advised me to go triple plate. Partners Motorsport UK is the national membership organisation and governing body for four-wheel motorsport in the UK, representing competitors, volunteers, clubs and fans. Sponsorship allows smaller companies to compete with their industry giants, and consumers often perceive sponsorship in a positive way. Facebook. I started Sidecar racing as a driver in, Ian Smith is seeking sponsorship for the Prostate Cancer UK Rallycross Team to raise awareness and support the charity. Another element of finding and securing sponsors is building a strong network. Check those out next time you're working on proposals. There are lots of ways to give added benefits to a sponsor, but you need to think outside the box and be innovative with your ideas. Itll be the basis for everything you post on social media, how you write race reports, and more. Patrick Shelton, group owner of MPG, the largest motorsports group on LinkedIn with 43,000 members, will share his insights on how to use LinkedIn to create profitable B2B relationships. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. Make sure to stay in touch with your sponsor throughout the season, even when youre not actively working on something for them. Offering hospitality and a TV audience isnt enough. The #1 marketplace for sports sponsorship. The British Lawn Mower Association govern and run the worlds only 12 hour lawnmower race! Magazines have fueled our love for racing for over a century. Wouldn't you rather advertise to a captivated race fan versus someone who might be road raging on their way to work? Intangibles are priceless. Twitter. Building a Motorsports Marketing Strategy using TRG. An established part of the UK motorsport scene for bigger and faster cars, the GT Cup has continuously proved to be the championship of choice for discerning sporting drivers. In 2022 Ian Dominated the Ginetta GT4 SuperCup and made his mark on a national level , finishing with 4 wins and 17 podiums over the 20-race season. Light weight, strong and agile, the G56 is one of the most successful GT5 cars ever made. Motorsport sponsorship packages provide sponsors with track day racing, VIP hospitality for your guests and full branding support. the same holdings company that owns Gainbridge. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Team BRIT is aiming to be the first ever team of disabled drivers to compete in the Le Mans 24 hour, as well as competing in the British GT Championship, the British Endurance Championship, the Britcar Trophy and the Citroen C1 Series. They are typically documents with few or no images. With considerable live TV coverage on ITV, GT Cup TV, Amazon Prime and You Tube, viewed by millions, Dugganite Motorsport Sponsorship boasts considerable benefits for partners seeking unprecedented levels of PR, and maximum exposure to an ever-growing audience at the track, online, on the radio and on television. Freddy Hewitt Racing is a privateer race team run by a family and driver 19 year old Freddy Hewitt. A 2015 estimate showed that American may have spent up to $60 billion on pets. Always be thinking of ways to reach new people. Consider what will be most impressive to the types of sponsors you want to target. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. 4. Sponsorships #teamredlineoil Racing teams and racers can apply for support from Red Line Oil during our open enrollment period, September 1st through October 31st for the following race season. Podcast 032: How to Maximise Opportunities on LinkedIn, Podcast 031: How to Make a Winning First Impression, Podcast 025: How to Make the Most of LinkedIn, Podcast 010: Why Business-Minded Drivers Succeed, Get Paid to Race pages: 107-114 and 129-132. Travis Dumper Ive recently purchased my dream vehicle, a Volkswagen Golf tdi at the age of 19. Don't use decks to sell. Kanishk Rao (11 years old) is a kart racing driver, racing for Team ORM (Oliver Rowland Motorsport) lead by current Formula E driver, Oliver Rowland. Anglo-Japanese driver Thor Tulloh is looking to make the next step in his car, Birmingham Speedway are looking for sponsors to be involved with one of the leading teams in the UK. I have been racing motorbikes since I was 4, Travis Dumper is looking for sponsorship to follow his dreams. You cannot negotiate a sponsorship with yourself. No, you don't want to go to the Green Bay Packers, Boston Red Sox, or Indiana Pacers asking for money. Further, this CBS Sports article notes that in 2020, the four big NASCAR sponsors were announced as Xfinity, Geico, Coca-Cola, and Busch Beer. If you haven't asked, you could be missing a major opportunity. Update your sponsor with reports on the work youve been doing for them. Many people pay to watch me race amongst others so Im looking out for any sponsors of all kinds of brands. One of the fastest and most exciting AM drivers to grace the grid, and the most dominant champion in the history of the GT5 AM Challenge, he is now setting his sights on the British GT Championship. Here you will find Motorsport UK Academys Top Tips for funding your future. We came up against several unknowns with the gearbox and an upgraded 3.2ltr engine we were installing, which meant that the first flywheel and clutch didn't install. How a company calculates ROI will determine if sponsoring you has value to them and whether they renew or find other ways to spend their marketing budget the following year. CareerBuilder TIP. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. Clearly, some of the sponsor choices might seem controversial, especially after the exclusion of cigarettes. Birmingham Speedway are giving the opportunity to be involved as a sponsor of one of the leading Speedway teams in the UK, The Birmingham Brummies. However, there are some types of companies that are primed and ready to sponsor racing. For our new Motorsport Sponsors briefing, we have selected 30 current sponsors of motorsports properties with contracts expiring in 2020 or 2021. Keep your eyes peeled as you go about your day-to-day life too, you never know what businesses you might come across that could be potential racing sponsors. Here are our top ten types of companies you should ask to sponsor your race team. Learn what each panelist values and what their companies need. Dont feel like you need to include a shiny proposal document in the first instance. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Look for companies in the business press. Ashley Haase started go karting age 6 at Brentwood Karting in their corporate karts. Offer to show off your race car at the grand opening, or on a day they would like to drive some extra business. James Morris is looking for sponsorship as he plans to make his debut season in a competitive motorcycle racing series. Im currently working on this car to be able to show it at car stands, competitions. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. This can include hospitality, stickers on a car, events etc. Kirsty Mochrie I am a young rally codriver seeking sponsorship to continue this season. The easiest way to get motorsport sponsorship is to build a network. But even the longest and most successful partnerships will eventually end, such as MotoGP team Honda Racing reportedly looking to end its 26-year association with Repsol. James Reilly is looking for sponsorship towards his Motorsport racing. LinkedIn and 3rd parties use essential and non-essential cookies to provide, secure, analyze and improve our Services, and to show you relevant ads (including professional and job ads) on and off LinkedIn. Different companies have different needs. It's so much easier to close a sale with someone you've already built a rapport with. Sponsor Racecars Locally, Regionally, Nationally & Internationally Welcome to SponsorRacecars.com As a racecar driver, you know the importance of having a car that's mechanically perfect. Assess whether what you can offer will help them reach their goals in a broad sense. You can promote sponsors any time through recorded online content. 2. Select Accept to consent or Reject to decline non-essential cookies for this use. Thank you for taking the time to read my sponsorship opportunities for 2023. Katie Turner is looking for sponsorship towards her motorsport racing. These partnerships provide Racetech with increased exposure at races, events and in the media. Once you have a sponsor look after them and build a relationship, Use legal and financial advice you should also seek financial advice before receiving sponsorship money as this should be declared and an accountant can help you to do this properly. Make sure you get the details for the decision-maker. How to get sponsorship in Motorsport and what are Sponsors looking for when handing out their cash. Rich Houseman will explain, What is an interaction?' She will also discuss staggering your posts between Instagram, Facebook, LinkedIn, Twitter, and other social media platforms. Be sure to respect that. Freddy Oakley is a Derbyshire based rider who has a passion for racing motorbikes. Collect this information together when it comes to talking about renewal. As a motorsport sponsor your package will include track day support and hospitality for you and your guests. At Sponsor Seeker, we are passionate about great sponsorship, whether you are searching for a new sponsor for your team, or a brand looking for the right opportunity to align your name to, we can help. Whether it's groceries, sporting goods, hardware, etc., they all have to try to compete with online shopping and the big-box stores. Try to show them the extra value. Post on social media consistently, send out pitches on a regular basis, and do your follow-ups once a week. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. As part of the sponsorship package we will be providing track day support and hospitality for you and your guests. If you continue to use this site we will assume that you are happy with it. Learn from Hookit, the company that built the first and most powerful Sponsorship Analytics and Valuation Platform to quantify and track the value and performance of sports sponsorships in social and digital media, how companies put monetary value on sponsorships. Feel free to connect with me on here or at michael.thorne@pearlfinders.com. You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. He is currently, Ben Jelf is looking for sponsorship for his Powerboat Racing as he heads to compete in the F1H2O World Championship 2023. Mature companies want B2B, hospitality, and sometimes to bring back customer who were lured away by a competitor. Since its start in 2019, MPM has, Branding space available for World Snooker/ Tour Golf / Motor Racing and Football dont miss your opportunity to be seen by millions across the world on the biggest sporting stages I represent a number of players/ athletes in different world class arenas of Sport, GB Quality Imports LTD seeks sponsorship to assist with the import of high quality electric vehicles into the UK and advertising / marketing of these goods within motorsports industry. He has been the BTCC champion in 2001 and 2010 and currently holds the record for the most overall race wins in the competition's history. If theyre not quite right, ask yourself why. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. It's considered a fact that motorsports fans will show loyalty to a sponsor they see racing around the track each week. Review your company's current year business plan as well as its strategic 3 or 5-year plan to identify key Management-by-Objective (MBO) themes. Maybe you race at another track and can help bring their product/service more exposure. This is viewed, Celestial Velocity are searching for sponsors to help with the UK National Finals Our team, Celestial Velocity will be competing at the National Finals for the UK in a few months after winning the regional finals. WHAT IS SPONSORSHIP? So, a little bit about me well,, Maple Motorsport are a UK based Kart Team and they are now looking for sponsorship to support them. Sponsoring a motor sports team provides a great way to showcase your brand to a certain demographic or niche audience, with a wide variety of options in the marketplace drivers, teams, events there is a huge array to choose from. Motorsport sponsorship has changed over the years and this guide will show you exactly what you need to do to find success. Not all benefits will be relevant to every business. In the same way, youd be working hard on the track and looking for consistency from lap to lap, this applies to your approach to sponsorship for motorsport too. I am looking for sponsorship to help, Corey Tinker who currently does Motorcycle Racing is seeking sponsorship for sports kits, team clothing and the opportunity to have your company logo on his bike My names Corey Tinker, I am a 16 year old boy from Ipswich racing in the FIM JuniorGP, Team HARD.Com are a British Touring Car Team based in Kent that are seeking sponsorship for their brand new Cupra Leon in the BTCC Welcome to Team-HARD.com Racing, a leading motorsport team based in Kent. Whether you're a YouTuber ready to turn your hobby into a side-hustle or a nonprofit looking for companies that sponsor events, we've got something to help you reach your goals. The session will teach you why different companies sponsor racing, what they expect in return from their investment, and what you can do to create enough value to get their attention for a potential sponsorship. Schedule some ideation time to brainstorm how a motorsports sponsorship and activation strategy can help deliver on those corporate objectives. Each company includes key contacts and details about current partnerships. Use all forms of media to showcase who you are: text, photo, audio, and video. It aims to promote its logistics expertise. Contact them here. I am an independent 17 year old Caribbean-British male who resides in South London. First consider, what you can do for them, rather than what they can do for you. President & CEO of United States Auto Club, Director of Special Marketing Projects, Monster Energy, Series Director, King of the Hammers & CEO, Hammerking Productions, Director of Motorsports of E3 Spark Plugs & E3 Lithium Batteries, Director of Marketing, Virtual Racing School, Off Road Motorsports Hall of Fame Inductee & Crandon Promoter, Cohost of Racers in Rental Cars & NHRA Top Sportsman. We are a small business who, Logan is a young racer and is looking for sponsorship to race in the Superone and BKC Kart Championships Logan is 7 years old and 2023 will be his first year racing in the Superone and BKC Kart Championships. But there are two big things that help you find success. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. One of the biggest challenges in finding sponsorship is asking the right people. Formula Woman, Jamie Davis is competing in the Junior World Championships in the Moto2 and is seeking sponsorship ahead of his step up to the Triumph and collaboration with MotoGP team The organisation Jamie Davis races with as of now is the junior world championships, one, Marcus Gilbert is seeking sponsorship for his Brisca F2 Stock car and will advertise your company across their race car in front of fans all around the country I, Marcus Gilbert, am writing to you in order to ask for sponsorship for my hobby,, NASCAR Driver Isaac Raine from Derbyshire is seeking sponsorship for his journey to the Legends UK series in 2023 Im Isaac Raine, and I am a 21-year-old aspiring NASCAR racing driver from Melbourne, Derbyshire. You may think that your work is done once the race season starts, but, in fact, that may be the best time to be lining up sponsors. Beaver and Joe Bricky, the Marketing Director of Virtual Racing School, will talk about opportunities in the growing world of SIM racing,how the best SIM racers in the sport are becoming influencers, and how to create value for brands in virtual motorsports. For more information, or to discuss commercial opportunities, please contact our Head of Commercial Partnerships Martin Fallon on martin.fallon@motorsportuk.org Young racing driver Lewis Sumner needs your help to take his driving career to the next level! Dick's Sporting Goods is a big one, followed by Walmart. Nike and Gatorade are two humongous brands that often lean on athletes for endorsements and partnerships. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Go more into depth with your research to get a sense of their specific goals. You may be aware, F1 in Schools is, Alex Walker searches for sponsors to help with his racing. Sponsor a video game streamer with an audience of over 1,800 on Twitch. Mcneil Racing Inc Wheel Warehouse Produxa Precision LED Discount Tire Over 400 Active Sponsors on CarSponsors.com Recently Sponsored Members Updated Daily! What started for an off road racer as an ask for a deal on springs after one year became a primary sponsorship of the Eibach Springs Trophy Truck. Think about what you can do for sponsors both in and out of motorsport. Upload Photo of Vehicle/Team/etc: Upload Photo of Vehicle/Team/etc: Website. Collect tips for your stream, YouTube channel, podcast and more with our free, sleek, personalized web pages. But remember; don't try to tell them they are wrong to sponsor someone else. You might not get the same number of eyeballs as a billboard on the freeway, but who is more attentive to the message? They might not know it yet, but they could be much easier to convince. However, many lower-tier sports teams have an interest in different types of promotions. Tech services company Cognizant recently began sponsoring F1 Team Aston Martin. When expanded it provides a list of search options that will switch the search inputs to match the current selection. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. These aren't surprising choices. Make it very clear why you stand out over other drivers a niche that goes beyond motorsport can really help you here. James Reilly is a 17 year old endurance racing driver from Canterbury, Kent and he is currently the youngest European to start a 24hr motor race at Silverstone. What can you offer? If you did, then it should be pretty easy to get them to renew but if you dont think youre doing what you promised, this needs to be addressed early on. Caterham 310R Racing Championship Taylor OFlanagan, Young rising British karting champion Frankie, Branding space available for many top sporting events, Ducati MotoGP Team Make Lenovo As Title Sponsor, Government loan fund support for motorsport venues. They can generate some serious dollars too. Im working very hard on, Freddy Oakley is looking for sponsorship for his motorbike racing passion. Try reframing any negative thoughts into something more positive. I can't recommend these guys highly enough and certainly wont be going anywhere else for any of our future projects. Online events exploded in popularity during the quarantine creating advantages for those who were early adopters. Get involved in relevant discussions around motorsport and your niche. And it makes sensethese are products that are regularly used by athletes at even the highest levels. Jason Coleman will tell the story of how he picked, approached, and landed a sponsorship with Eibach Springs to race King of the Hammers. Throughout the year, CG Motorsport require a minimum of quarterly update and pictures. Using motorsports sponsorship will give you a decided edge over your competition. Esports is another new frontier, with motorsport perhaps unique in its position where aspiring drivers can kick-start their careers behind a console before they jump behind the wheel. Sponsor one of the many podcasts created by the MeCHo Radio podcast production house. Create a two-way relationship with your audience. You should finish with a comment to wrap it up, such as could we exchange business cards / details?, Motorsport UKBicester MotionOX27 8FYPlease use the postcode OX26 5HA in your Sat Nav, T: +44 (0)1753 765000E: hello@motorsportuk.org, Click here to see the regulations out for consultation, Registered Office as above, Registered Number 01344829. And remember, sponsorship success takes time dont give up. Kingdom to Kingdom is looking for sponsorship for their first green rally. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). I am able, Team Matt Gardiner MX are looking for sponsors to help young riders on their journey to becoming professionals. Depending on where these billboards are located, the prices can be hefty. 2022 was their first season on the mini Sidecar and finished 4th in the championship and the, Professional motocross rider is looking for sponsorship. Not only are you competing against other racing drivers but also against all other marketing activities. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. Collect evidence throughout the race season testimonials, statistics, etc. They can be colorful with lots of photos. A panel of sponsorship executives and marketers explain how they calculate return on investment, ROI, (if they do) and why they sponsor. The first group of sponsors is Coca-Cola, Xfinity, Geico, and Busch. It isn't rare to see a minor league baseball or hockey team lending their colors to a race car. Ginetta GT5 ChampionshipChampionship Winner. What is Motorsport UKs vision for sustainable fuels? How are you going to justify the cost of what youre offering? He is the only one privateer in the last year, Emax Motorsport are looking for sponsorship for the 2023 C1 Racing Club season Emax Motorsport have been competing as front running racers since the inception of C1 racing back in 2017. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. I'd be happy to discuss how we can help you stay ahead. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. These are companies that like to sponsor athletes: 1. We use cookies to ensure that we give you the best experience on our website. You might be getting involved in discussions on LinkedIn. Have you seen a pet care business on someone's race car and wondered, 'what does that have to do with racing?' For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. MPM Drive Ltd is a professional racing car company that offers exclusive Racing Car experience and VIP racing events to individual and corporate clients worldwide. You will see sponsorship on all types of cars, race wear and helmets from a WRC team, a high level professional national championship, to a family run privateer team in a junior formula or an Autotest champion. Maybe a pet daycare service? Who better to spread the word of a business than a happy employee behind the wheel of a race car? 569 likes, 19 comments - TheSauceSpot StaySaucey.com (@saucespot) on Instagram: "The Prayoonto Racing / P2uned camp is adding to the lineup! You might be messaging lifestyle brands on Instagram. Proposals are often templates for legal agreements. HeadSweats.com: Head Sweats will respond to your sponsorship request within 72 hours. If sponsors click on this button, they can start a negotiation with you. Hendryk can promote products and services on his social media and on the, Aaditya Dubey is searching for sponsorship to help with his Rotax Championships Career Aaditya Dubeys races are televised and he would like talk about a very specific championship that he is taking part in which is called BUKC (British university karting championship). Where can I find sponsorship opportunities? So in our fictional sponsorship deal, you, the owner . I am reaching out as we currently have exciting openings for team sponsors and believe, Olivia Whyte Motorsport is seeking sponsorship as she has entered the Formula Women 2022/2023 competition starting on the 24th November 2022 Olivia Whyte is a24 year old female from Scotland who has entered to compete in the Formula Woman 2022/2023 competition. Consider yourself as a marketing agency pitching to a business. Whether you're a YouTuber ready to turn your hobby into a side-hustle or a nonprofit looking for companies that sponsor events, we've got something to help you reach your goals. Racetech recognises the value of providing products for high-profile vehicles and athletes. At Garrett - Advancing Motion, we are here to help you become a great brand ambassador for us and for the entire motorsports industry wherever it ends up taking you. For example, if youre outgoing, love fitness, and do a lot of drifting, your presence on social media is going to be very different from someone who is a property developer moving through single-seater racing. This particular tip comes with a caveatyou may not get much money from a local bar. However, if a company is already willing to sponsor one race car, are they willing to sponsor more? Any donation would be highly appreciated, Darin Dimitrov is looking for sponsorship to help his go-kart racing competitions Darin Dimitrov is 7 years old go-kart racer competing in Super one, BKC , UK ikr championships and many other club venues.
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